Samsung adds 19 Art Basel Paris works to Art Store. Check the screen and the subscription
Painted colour and a sculptural interior lead the new collection. Regional catalogues and television compatibility still determine access.
Samsung has added 19 works from galleries participating in Art Basel Paris 2026 to its Art Store. The collection became available on 20 October, ahead of the fair, giving owners of compatible televisions another use for a screen that would otherwise be showing a menu or a blank rectangle.
The useful distinction is between access to a curated collection and access to the exhibition itself. These are selected digital presentations of works associated with participating galleries. A television can make an unfamiliar artist part of everyday life; it cannot reproduce the scale, material or physical setting of every original.
Two works, two different encounters
Samsung’s collection announcement highlights Elene Shatberashvili’s Poppies #4 and Hans Op de Beeck’s The Lounge (black and white). The first brings painted colour to a familiar arrangement of flowers and objects. The second presents a monochrome sculptural interior. The press images show them on an OLED television and The Frame Pro respectively.
That pairing makes a more interesting argument for an art service than simply counting catalogue entries. A screen can alternate between very different visual languages without requiring a room to be reorganised. A bright still life and an apparently deep, quiet interior change the relationship between the rectangle and the surrounding wall.
They also expose the limits of the medium. A photograph of a constructed scene is a particular view of that scene. A reproduction of a painting carries its composition but not the experience of standing at different distances from its surface. Recognising that distinction leaves room to enjoy the display without confusing it with ownership of the work.
Check the television, then the subscription
The service requires a paid subscription for its full catalogue. Samsung says supported models, pricing and available collections can vary by country. Its announcement identifies S95H as the compatible OLED globally and S99H in Europe; compatibility should be checked against the actual model, rather than inferred from the Samsung badge alone.
Samsung’s Italian Art Store support guide describes monthly and annual plans, account-based payment and cancellation from the subscription menu. It also distinguishes the full service from Art Streams, a rotating free selection. That free selection should not be treated as a promise that all 19 Paris additions are available without subscribing.
For Italian readers, this is relevant to an existing local service rather than a speculative future arrival. The remaining checks are the television’s compatibility and the collection visible in its regional catalogue. The announcement does not establish a single worldwide price or identical entitlements for every account.
An art catalogue earns its place through use
The strongest reason to explore the addition is the opportunity to live with an unfamiliar work for longer than a quick scroll allows. Returning to the same image can reveal an arrangement, contrast or detail that a thumbnail does not reward. The opposite is possible too: a work that looked striking in a promotional room may not hold your attention at home.
The collection expands Samsung’s television and display ecosystem, but its value is unusually personal. Nineteen new entries matter less than finding one you still want on the wall after the novelty of changing it has worn off.
Images: Samsung. Works shown: Elene Shatberashvili, Poppies #4; Hans Op de Beeck, The Lounge (black and white).
